The Pineapple Movement
A peer support movement for mental health in sport
Send the word 'Pineapple,' or 🍍, to anyone in the movement, any time, and get a human response. No questions asked.
What We Do
- 01A free peer support network open to every sport
- 02Talks and training sessions — in person or online
- 0324/7 support for participating clubs
- 04Hands-on help setting the system up in new clubs
- 05Ongoing safeguarding and mental health first aid training
Where Your Money Goes
Delivering the movement
Talks, training, and day-to-day support for clubs and individuals across every sport.
Building the tools
The toolkit and resources that help new clubs get the system up and running.
Supporting the supporters
Training and looking after the people who respond when someone sends the word.
Every penny raised goes directly to the movement — not to individuals or third parties.
Already Making a Difference
0anonymous survey responses
0raised for Mind so far
0British American Football clubs keen to adopt it
0sports and counting
Get Involved
Whether you run a club, coach a team, or just want to bring this to your sport — we'd love to hear from you. Get in touch and we'll help you get started.
Get in Touch